Spiritual Fads
Posted on Apr 28th, 2008
by
Stop and Ponder
For some reason I've always had throughout my current life since childhood the principle that 'the majority are usually wrong as the majority are easily deceived'. Which I guess has made me a rather questioning type of person, especially when it comes to spiritual "fads". During my early adulthood I was very much involved in Pentecostal stuff, and I saw many spiritual issues come and go. There would be one "mega-pastor" who would preach some amazing wisdom/truth/scheme/idea, and he/she would be idolized and adored by the majority of church people, until the next mega pastor jumps into the band wagon and preaches something even more amazingly profound. And such men and women would be quickly idolized and endorsed by so many in the churches, until the next spiritual flavour of the month comes along, in which case they are quickly dumped and forgotten.
I found that in most cases that the reasons for such a high turnover of these spiritual fads (excluding the fact that most of them never worked), was based on consumerism and marketing. Sounds crude, but it all comes down to finding the need and then exploiting it. What makes a spiritual trend popular? If it attracts our ego in regards to influence, power, wealth, sex, fame, popularity, health, success and making us feel good, then people are going to listen. And book publishers and the media know this as well. And they know what will sell and what will not.
I've seen so many times a so called spiritual "truth" cycle through a 5 year cycle. I call it the "blab it and grab it principle". Others may know it as the "say it and receive it law", or "create it and have it". It gets packaged in many ways, and it sells. Why? Because the majority like to get something for nothing. It basically sells because it addresses our ego's greed. And because such books sell, the authors become popular. Some become stars. A few even become mega stars.
Just because a film has been seen by millions, or a book has had millions of copies sold, does not mean that what it teaches is true. Lets face it. What is going to sell more? A book that addresses say Humility, or a book that says "How to heal your aura in 5 easy steps”? Its the ego that makes books and films that talk about issues like prosperity, wisdom, conspiracies, influencing friends, getting what you want, fulfilling your dreams, getting rich now etc being so popular, and therefore by default "endorsed" be the world. Especially those that promise that it is all so easy. Just follow these 5 easy steps they say. (must be easy steps, you cannot write that they could be difficult).
But I'm finding it is the books/authors that don't sell well that have far more to say. The books that say things like "if you do this, it will not be easy", or "Persevere, it will be hard". Books/Authors that address topics like compassion, humility, humbleness, giving, sacrifice, discipline - all things the ego just hates. These are the real issues, but the media and publishers know that such topics don't sell. Yet I find that such books that do courageously address such issues are far more honest. They don't make promises. They do not make guarantees. They do not give solutions, or give all the answers. But they are real. They are just harder to find. And it is these books, I am finding that my ego wants to avoid reading. I am trying now to learn not to run from them….
I found that in most cases that the reasons for such a high turnover of these spiritual fads (excluding the fact that most of them never worked), was based on consumerism and marketing. Sounds crude, but it all comes down to finding the need and then exploiting it. What makes a spiritual trend popular? If it attracts our ego in regards to influence, power, wealth, sex, fame, popularity, health, success and making us feel good, then people are going to listen. And book publishers and the media know this as well. And they know what will sell and what will not.
I've seen so many times a so called spiritual "truth" cycle through a 5 year cycle. I call it the "blab it and grab it principle". Others may know it as the "say it and receive it law", or "create it and have it". It gets packaged in many ways, and it sells. Why? Because the majority like to get something for nothing. It basically sells because it addresses our ego's greed. And because such books sell, the authors become popular. Some become stars. A few even become mega stars.
Just because a film has been seen by millions, or a book has had millions of copies sold, does not mean that what it teaches is true. Lets face it. What is going to sell more? A book that addresses say Humility, or a book that says "How to heal your aura in 5 easy steps”? Its the ego that makes books and films that talk about issues like prosperity, wisdom, conspiracies, influencing friends, getting what you want, fulfilling your dreams, getting rich now etc being so popular, and therefore by default "endorsed" be the world. Especially those that promise that it is all so easy. Just follow these 5 easy steps they say. (must be easy steps, you cannot write that they could be difficult).
But I'm finding it is the books/authors that don't sell well that have far more to say. The books that say things like "if you do this, it will not be easy", or "Persevere, it will be hard". Books/Authors that address topics like compassion, humility, humbleness, giving, sacrifice, discipline - all things the ego just hates. These are the real issues, but the media and publishers know that such topics don't sell. Yet I find that such books that do courageously address such issues are far more honest. They don't make promises. They do not make guarantees. They do not give solutions, or give all the answers. But they are real. They are just harder to find. And it is these books, I am finding that my ego wants to avoid reading. I am trying now to learn not to run from them….

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